Parse data from one field to another

I'm importing a CSV into Knack. One of the cells in the CSV is a text field, example below:

Univ. Content Labels - Appetizer,OG - Menu - Brand Equity,OG - Content Pillar - Descriptor - Unexpected,OG - Content Pillar - Playful


Therefore, Knack imports that cell as a long form text field. What I want to do is see if it's possible to do some magic either in the CSV before I upload or in Knack after the fact to parse out the bolded words and turn them into a Multiple Choice field in Knack.

I've tried researching some MID formulas in Excel but can't find one that would work for this use case. Any ideas?