Automatically put records into categories

Hi all, 

My issue: Every record has a country, and I'd like to automatically assign a region to the record based on the country they choose.  Is there an elegant way to do this that doesn't involve creating 195 record rules (one for each country) to assign each record to a region?

Thanks for your help Sunny.  Worked perfectly.  

Hello Seth,


Create a object with two fields country and region. and then connect this to user object . 


When user select country then you can get region by text formula field in user object .



Sunny Singla