Using record values as search parameters for seo purposes

Let me be clear I am far from switched on when it comes to SEO technology.

But is there anyway to make the name field from our database available to search engines ?

We are about to throw open an online embedded section on our website that is searchable using kknack but it would be nice to also feed the page if someone were to search for a particular soldiers name

Probably this is way out in left field but thought I would ask just in case.